H1 People Search

Business Need:

Search is the top activity users of H1’s HCPU platform perform, but it is tedious to operate and overwhelming to users, not meeting their needs.

Goal

Redesign H1’s people search so that it is more intuitive and knowledgeable of MSL’s people discovery goals.

Timeline

1 Year, 2021-2022

My Role

  • Part-time focus for over a year

  • All UX/UI design

  • Conducted new user research (stakeholder interviews, user interviews, contextual inquiry, zendesk requests, full-story observations, mixpanel metrics)

  • Worked closely with PM(s)

  • Created new components for existing design system

  • Work with Engineering on from discovery to implementation

Background

Image from MSL Society

Medical Science Liasons

MSLs are employed by pharma companies to find influential doctors so they can exchange scientific knowledge in order to advance their business goals.

The Medical Science Liaison is a role within pharma companies.

They are highly educated, scientifically trained field staff that are able to build rapport with Key Opinion Leaders (KOLs) in various therapeutic areas of research.
MSLs find and engage with doctors who are KOLs to educate them on ongoing research, recruit them to run clinical trials, or collect insights from them on new drugs.

Therefore them must identify and discover KOLs by searching through H1’s database of doctor profiles.


Research

 

  • 8 stakeholder interviews

  • 2 new user interviews/contextual inquiry

  • Affinity mapping ~185 zendesk requests

  • Hours of fullstory observations

  • mixpanel metrics

Research Insights

 

User are asking for easier to use, smarter, more flexible search to yield relevant recommendations with clear feedback.

  • Users often asked for 

    • Ability to exclude criteria

    • Various specific new filters

    • Better usability around current components

    • More ways to sort and display the results

    • Visualizations

  • From observing users’s behaviors via mixpanel and fullstory

    • Users most often used the global search bar to access a particular profile by name

    • Used certain filters more than others

Looking beyond the surface asks

 

Users have a hard time finding KOLs because – 

  • H1 makes a “database search” available to the user, with no insight into what they are trying to accomplish

    • Examples: 

      • min/max filters → bucketed segments

      • MSLs have territories

  • In addition to visual design and best practice improvements, we should provide easy presets that makes discovery less tedious.

  • Additionally, make allowances for the behaviors we understand from users

    • let users navigate to a profile easily because this behavior is more common than real “searches”

    • surface the filters users use most often (location, tags)

Pre-redesigned UI

Create an easy to use search interface that can be made iteratively smarter, tailored to our users existing workflows, so that MSLs can discover and identify HCPs that they should be engaging with. 

Design Goal

Iterations and Sketches

 

Prototype

View prototype (click here)

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